Monday, October 16, 2006

25 Million Reasons (September 29, 2006)

The Cowboys have struck again -- or rather hidden again. One of their top players have a personal problem and all the team seems to care about is keeping it under wraps. Very similar to the Irvin case, except this time, it was almost completely exposed. And for that reason, stories and more stories were concocted by the media and by the team.

Kim Etheredge, Owens' publicist, tries to help a "friend" and almost opened the Cowboy's infamous sealed lips. Did she do right or wrong? As a friend, hopefully all will give her a little credit and say she did the right thing. No matter if it's a friend or a boss, if someone is unresponsive and appears to have taken 35 pain killers, the sensible thing to do is call 911. So, as of this point in the event, she's done right. That's where the police and EMT workers come in.They say she said he was depressed and ya di ya di ya.

They say they wrote down everything as it's told. Assuming they didn't fabricate the story and they conducted everything according to protocol, there doesn't seem to be a problem with the story... That is until the media gets a hold of the story.

And that's when the Cowboys' organization starts to work their magic. Regardless of what the story is, this is where the team messed up. They left too many holes open and said too many things that didn't fit together. Parcells really didn't know until the following day that his star wide receiver was admitted to the hospital for a drug overdose? Jerry Jones really didn't talk to Owens until the next day? During the press conference, Owens seems to do a good job of defending himself against the suicide. Then his publicist steps in. She's in the field of crisis communication, she's supposed to fix things to make the player look better (in the ethical/moral way). She blows it. She dodges questions, gives long answers that don't really pertain to the question... Blames the Dallas police for lying. She states she doesn't remember what happened because it's been such a long night? Of course she remembers. She just doesn't know how to respond in the right way. Then she states he has 25 million reasons to be happy?

So, regardless of the story.... Regardless of if he really tried to committ suicide - the Cowboys did a terrible job of covering the story. With how many stories were made to try and figure out what happened, someone should come out and say something to clear things up. It might help. And kudos to Owens for stepping up and thanking the Dallas police after his publicist blamed them for lying... Oooohhh... another twist to the story